The SMH

I hate wedding directories so I built yet another wedding directory

Jo asks: Hey Josh, it’s one of your favourite subjects – P.A. systems. I am saving up for my first one, not even sure where to start but think my budget might stretch to $2k. Is that too little? Can you provide some opti

How would you write for a computer if you knew how it read?

A comprehensive DIY guide to making sure your webite appears where it should in search results on search engines and AI chatbots.

There's a lot of here-say about Google and search engine optimisation. This is what's actually published by Google about SEO.

Expired domains get registered for SEO value—it's standard practice. Learn why it happens, the Australian rules, and how to protect your domain from expiry.

There are over 10,000 registered marriage celebrants in Australia. In 2024, there were 120,844 marriages. Even accounting for the 20% performed by religious ministers, that’s roughly 96,000 civil ceremonies split between

One of your colleagues wrote to me recently about the quandary that presents itself when you happen to be a parent and a marriage celebrant. I spoke to her issue— and shared my embarrassing story— on the Celebrant In

One of my biggest regrets of a thought - I only thought this, I didn’t even say it - was when I meeting with a colleague celebrant over coffee about a decade ago and I offered some business advice. She replied with somet

The app that you either love or hate, from ChatGPT. My thoughts after using it a week.

Of course the answer is yes, but how the affect AI search is so much more interesting.

You wouldn't spend hundreds of thousands of dollars building a house on land that wasn't even yours, and you definitely wouldn't move your family in and expect to have a long safe residency there. The land isn't yours

The Betoota Advocate satires Australian life, but can Australians just trying to live their life benefit too?

When I sit down with a couple for the first time, I always buy their coffee. Not just because I’m a nice guy (which, let’s be honest, everyone already knows I am), but because it works. It’s a tactic straight out of t

Instagram has always felt like a bit of a closed shop when it comes to being found, aka search, aka search engine optimisation. Great for visibility inside the actual Instagram app, sure, but outside? Crickets. That’s

The story of marriage celebrancy in Australia over the past two decades is not just a tale of registration numbers — it’s a window into what happens when a regulated profession opens the doors too wide, too quickly, and

Build your own fast, customisable, and tracking-free link in bio website using Astro — no coding experience needed. Step-by-step setup, GitHub sync, and free deployment via Netlify, Vercel, or Cloudflare Pages.

These 15 items are on my to-do list every week. It might take 30--60 minutes but I think they're important.

Discover the exact website structure that converts browsers into bookings. Step-by-step guide to arranging your celebrant pages.

Let’s be honest for a second: the wedding industry has been under this illusion for years that brides and grooms — couples — are scrolling through wedding directories like they’re flicking through the David Jones catalog

Being a celebrant is a strange and wonderful job. You stand in front of a group of strangers, legally authorise a marriage between two of their favourite people, and speak words that might stick in someone’s memory for t

The story of building The Togetherness Collective website for my friend Jeff, showcasing how personal connections can lead to successful client relationships.

Discover how to optimise your business website for AI search and answer engines like ChatGPT and Perplexity

As an Australian marriage celebrant, we’re juggling multiple responsibilities–from crafting personalised ceremonies to managing client relationships and handling administrative tasks. The recent advances in AI technology