Recent posts
- I built the ultimate link-in-bio website for Jeff MaeckAug 2, 2026Jeff Maeck needed one fast home for his brands, courses, events and content. I built his link-in-bio website with Astro, Cloudflare and plenty of personality.
- I built a directory I don't hateApr 7, 2026I hate wedding directories so I built yet another wedding directory
- Best portable PA speaker system for wedding celebrants in 2026Feb 27, 2026Jo asks: Hey Josh, it’s one of your favourite subjects – P.A. systems. I am saving up for my first one, not even sure where to start but think my budget might stretch to $2k. Is that too little? Can you provide some opti
- Write website copy like a journalistFeb 19, 2026How would you write for a computer if you knew how it read?
- The SEO Action List: What Google Actually Tells You to DoFeb 16, 2026A comprehensive DIY guide to making sure your webite appears where it should in search results on search engines and AI chatbots.
- What a Google wants, what a Google needsFeb 16, 2026There's a lot of here-say about Google and search engine optimisation. This is what's actually published by Google about SEO.
- On expired domain namesFeb 1, 2026Expired domains get registered for SEO value—it's standard practice. Learn why it happens, the Australian rules, and how to protect your domain from expiry.
- Where Couples Actually Find Celebrants in 2026Jan 29, 2026There are over 10,000 registered marriage celebrants in Australia. In 2024, there were 120,844 marriages. Even accounting for the 20% performed by religious ministers, that’s roughly 96,000 civil ceremonies split between
- How is Josh using AI to help as he has a newborn?Dec 3, 2025One of your colleagues wrote to me recently about the quandary that presents itself when you happen to be a parent and a marriage celebrant. I spoke to her issue— and shared my embarrassing story— on the Celebrant In
- Juggling celebrancy and kidsNov 13, 2025One of my biggest regrets of a thought - I only thought this, I didn’t even say it - was when I meeting with a colleague celebrant over coffee about a decade ago and I offered some business advice. She replied with somet
- My take on the Sora app - Week OneOct 10, 2025The app that you either love or hate, from ChatGPT. My thoughts after using it a week.
- Do backlinks positively affect AI search?Oct 2, 2025Of course the answer is yes, but how the affect AI search is so much more interesting.
- Only build a house on land you ownSep 30, 2025You wouldn't spend hundreds of thousands of dollars building a house on land that wasn't even yours, and you definitely wouldn't move your family in and expect to have a long safe residency there. The land isn't yours
- Wake surfing the Betoota Advocate's wedding wavesSep 29, 2025The Betoota Advocate satires Australian life, but can Australians just trying to live their life benefit too?
- Reciprocity Bias: The Psychology Behind a Coffee and a BookingJul 29, 2025When I sit down with a couple for the first time, I always buy their coffee. Not just because I’m a nice guy (which, let’s be honest, everyone already knows I am), but because it works. It’s a tactic straight out of t
- Instagram is about to impact your SEOJun 24, 2025Instagram has always felt like a bit of a closed shop when it comes to being found, aka search, aka search engine optimisation. Great for visibility inside the actual Instagram app, sure, but outside? Crickets. That’s
- 20 Years of Celebrancy Population StatsJun 16, 2025The story of marriage celebrancy in Australia over the past two decades is not just a tale of registration numbers — it’s a window into what happens when a regulated profession opens the doors too wide, too quickly, and
- How I Built My Own Link-In-Bio SiteJun 10, 2025Build your own fast, customisable, and tracking-free link in bio website using Astro — no coding experience needed. Step-by-step setup, GitHub sync, and free deployment via Netlify, Vercel, or Cloudflare Pages.
- My weekly habitsJun 8, 2025These 15 items are on my to-do list every week. It might take 30--60 minutes but I think they're important.
- The Website Layout That Actually Gets You BookingsJun 7, 2025Discover the exact website structure that converts browsers into bookings. Step-by-step guide to arranging your celebrant pages.
- Should You Pay to Be in a Wedding Directory?May 29, 2025Let’s be honest for a second: the wedding industry has been under this illusion for years that brides and grooms — couples — are scrolling through wedding directories like they’re flicking through the David Jones catalog
- Josh's 22 Rules On How To Be A CelebrantMay 28, 2025Being a celebrant is a strange and wonderful job. You stand in front of a group of strangers, legally authorise a marriage between two of their favourite people, and speak words that might stick in someone’s memory for t
- A new website for Jeff's collectiveApr 21, 2025The story of building The Togetherness Collective website for my friend Jeff, showcasing how personal connections can lead to successful client relationships.
- Guide To Being Found by AI EnginesApr 20, 2025Discover how to optimise your business website for AI search and answer engines like ChatGPT and Perplexity