Blogging the stuff in my head
- ■ Best portable PA speaker system for wedding celebrants in 2026 Feb 27, 2026Jo asks: Hey Josh, it’s one of your favourite subjects – P.A. systems. I am saving up for my first one, not even sure where to start but think my budget might stretch to $2k. Is that too little? Can you provide some opti
- ■ Write website copy like a journalist Feb 19, 2026How would you write for a computer if you knew how it read?
- ■ The SEO Action List: What Google Actually Tells You to Do Feb 16, 2026A comprehensive DIY guide to making sure your webite appears where it should in search results on search engines and AI chatbots.
- ■ What a Google wants, what a Google needs Feb 16, 2026There's a lot of here-say about Google and search engine optimisation. This is what's actually published by Google about SEO.
- ■ On expired domain names Feb 1, 2026Expired domains get registered for SEO value—it's standard practice. Learn why it happens, the Australian rules, and how to protect your domain from expiry.
- ■ I stuffed up, and I owe you all an apology Jan 30, 2026I need to apologise. Last year I registered expired domain names belonging to a local celebrant's businesses. When confronted by that celebrant this week, I made it worse—I asked for payment to transfer one back, an
- ■ Where Couples Actually Find Celebrants in 2026 Jan 29, 2026There are over 10,000 registered marriage celebrants in Australia. In 2024, there were 120,844 marriages. Even accounting for the 20% performed by religious ministers, that’s roughly 96,000 civil ceremonies split between
- ■ How is Josh using AI to help as he has a newborn? Dec 3, 2025One of your colleagues wrote to me recently about the quandary that presents itself when you happen to be a parent and a marriage celebrant. I spoke to her issue— and shared my embarrassing story— on the Celebrant In
- ■ Juggling celebrancy and kids Nov 13, 2025One of my biggest regrets of a thought - I only thought this, I didn’t even say it - was when I meeting with a colleague celebrant over coffee about a decade ago and I offered some business advice. She replied with somet
- ■ My take on the Sora app - Week One Oct 10, 2025The app that you either love or hate, from ChatGPT. My thoughts after using it a week.
- ■ Do backlinks positively affect AI search? Oct 1, 2025Of course the answer is yes, but how the affect AI search is so much more interesting.
- ■ Only build a house on land you own Sep 30, 2025You wouldn't spend hundreds of thousands of dollars building a house on land that wasn't even yours, and you definitely wouldn't move your family in and expect to have a long safe residency there. The land isn't yours
- ■ Wake surfing the Betoota Advocate's wedding waves Sep 29, 2025The Betoota Advocate satires Australian life, but can Australians just trying to live their life benefit too?
- ■ Reciprocity Bias: The Psychology Behind a Coffee and a Booking Jul 29, 2025When I sit down with a couple for the first time, I always buy their coffee. Not just because I’m a nice guy (which, let’s be honest, everyone already knows I am), but because it works. It’s a tactic straight out of t
- ■ Instagram is about to impact your SEO Jun 24, 2025Instagram has always felt like a bit of a closed shop when it comes to being found, aka search, aka search engine optimisation. Great for visibility inside the actual Instagram app, sure, but outside? Crickets. That’s
- ■ Submissions requested on new Happily Ever (before and) After brochure text Jun 17, 2025The Attorney-General’s Department is redrafting the ‘Happily Ever (before and) After’ brochure – the one we’re legally required to give to every couple under section 42(5A) of the Marriage Act 1961 – and they want your i
- ■ 20 Years of Celebrancy Population Stats Jun 16, 2025The story of marriage celebrancy in Australia over the past two decades is not just a tale of registration numbers — it’s a window into what happens when a regulated profession opens the doors too wide, too quickly, and
- ■ How I Built My Own Link-In-Bio Site Jun 10, 2025Build your own fast, customisable, and tracking-free link in bio website using Astro — no coding experience needed. Step-by-step setup, GitHub sync, and free deployment via Netlify, Vercel, or Cloudflare Pages.
- ■ My weekly habits Jun 8, 2025These 15 items are on my to-do list every week. It might take 30--60 minutes but I think they're important.
- ■ The Website Layout That Actually Gets You Bookings Jun 7, 2025Discover the exact website structure that converts browsers into bookings. Step-by-step guide to arranging your celebrant pages.
- ■ Should You Pay to Be in a Wedding Directory? May 29, 2025Let’s be honest for a second: the wedding industry has been under this illusion for years that brides and grooms — couples — are scrolling through wedding directories like they’re flicking through the David Jones catalog
- ■ Josh's 22 Rules On How To Be A Celebrant May 28, 2025Being a celebrant is a strange and wonderful job. You stand in front of a group of strangers, legally authorise a marriage between two of their favourite people, and speak words that might stick in someone’s memory for t
- ■ Fix pricing, not prices: A celebrant price guide Apr 25, 2025In this episode of the Celebrant Talk Show podcast, Sarah Aird and I are diving deep into a topic that every celebrant has wrestled with at some point: pricing. Thanks to a thoughtful series of questions from listen
- ■ A new website for Jeff's collective Apr 21, 2025The story of building The Togetherness Collective website for my friend Jeff, showcasing how personal connections can lead to successful client relationships.