All ai and technology posts
- Write website copy like a journalistFeb 19, 2026How would you write for a computer if you knew how it read?
- The SEO Action List: What Google Actually Tells You to DoFeb 16, 2026A comprehensive DIY guide to making sure your webite appears where it should in search results on search engines and AI chatbots.
- How is Josh using AI to help as he has a newborn?Dec 3, 2025One of your colleagues wrote to me recently about the quandary that presents itself when you happen to be a parent and a marriage celebrant. I spoke to her issue— and shared my embarrassing story— on the Celebrant In
- My take on the Sora app - Week OneOct 10, 2025The app that you either love or hate, from ChatGPT. My thoughts after using it a week.
- Do backlinks positively affect AI search?Oct 2, 2025Of course the answer is yes, but how the affect AI search is so much more interesting.
- Guide To Being Found by AI EnginesApr 20, 2025Discover how to optimise your business website for AI search and answer engines like ChatGPT and Perplexity
- 30 AI Experiments You Could Try In Your Celebrancy TodayApr 18, 2025As an Australian marriage celebrant, we’re juggling multiple responsibilities–from crafting personalised ceremonies to managing client relationships and handling administrative tasks. The recent advances in AI technology
- When will the tide turn?Apr 17, 2025I feel like there's a lot of here-say as to the state of the wedding industry today so I thought I'd engage our friend ChatGPT, in particular the new "Deep Research " model on ChatGPT 4.5, to see if there was any data out
- How to Win in the New Age of Search and Answer EnginesMar 31, 2025The digital landscape is shifting beneath our feet, and as wedding celebrants, we need to adapt or risk becoming invisible. Coming back to Australia from living in Mexico I put a lot of money into old school marketing
- A first look at Napkin AI: corporate graphics by AIMar 24, 2025Napkin describes itself as a product that gets visuals from your text
- Prompting you to promptMar 1, 2025If you find the entire process of prompting AI chatbots for your business bewildering, here's 132 ways to get started
- Comparing AI meeting assistants: Granola and ZoomJan 21, 2025I am obsessed with trying to optimise my productivity whilst maintaing a really high delivery of value to my customers. Simply because I have a wife and two children, six chickens and two rabbits, that I also want to dev
- Apple's Business Connect, now accepting marriage celebrantsNov 14, 2024In an exciting development for Aussie marriage celebrants, Apple has announced new features that could help make your business more professional and trustworthy in the eyes of potential clients using Apple devices like i
- Encrypting your couples' NOIMs and Marriage CertificatesNov 6, 2024As authorised marriage celebrants, we’re entrusted with some of the most sensitive details in our clients' lives. One of our colleagues - an Australian marriage celebrant - was recently hacked and the hackers gained acce
- AI webinars on productivity and searchNov 3, 2024Artificial intelligence workshops for wedding professionals and celebrants by
- Precision is a job for computersOct 11, 2024The collective freakout that computers, robots, AI, will take all our jobs and ruin everything is somewhat founded in a misunderstanding of what computers are g...
- The five laws of sales your celebrant website needs to respectSep 16, 2024When you're building your celebrant website, you’re crafting the digital front door to your business, the handshake before you meet your couple. And like any good intro, it needs to do more than look good—it needs to wor
- Why people stayJul 18, 2024The guy behind the software I use to send this letter, Buttondown was asked
- SEO, but for AIJul 13, 2024My current obsession is figuring out how the different AI systems know what they know, then working that to my advantage.
- WWDC 2024: So shareableJun 11, 2024There's a large chance that most people don't know about the 2024 Apple Worldwide Developers Conference - WWDC for short - that occurred today, and rightly so, ...
- Build your own AIJun 1, 2024Want to take a dive in the deep end and run your own artificial intelligence AI large language model LLM?
- Tribal marketingMay 20, 202440 years ago earlier this year the Apple Macintosh was revealed and launched into homes and offices around the world. I'm typing this on a remarkably newer, fas...
- Be WallyMay 17, 2024Any given day on social media there's an outrage. Whether Apple published an advertisement that upset trumpet players, or the politician made a call your aunty ...
- Next steps with ChatGPTMay 10, 2024Ben has been using ChatGPT to help provide ideation and structure for emails, blogs, and social media content and he's asking about next steps, what's the next ...
- Here's to the crazy onesApr 18, 2024Steve Jobs voice from late nineties Apple advertising campaign read
- The one secret to engaging online contentApr 9, 2024Care. Care and empathy are the currencies of the post-AI world.
- AI is a forkliftMar 25, 2024Most of the talk about artificial intelligence, large language models, ChatGPT and its competitors, is about it taking over creative work.
- Which customer relationship management software is the right one?Mar 12, 2024From the list of Honeybook 17Hats Dubsado ClickUp Monday
- Empathy. Focus. Impute.Mar 5, 2024In Walter Isaacson's biography of Steve Jobs he detailed the Apple marketing philosophy that I still witness in the company today:
- Privacy is a major concern of mine for celebrantsMar 2, 2024As wedding celebrants we collect a mountain of data about our clients, some is strict stuff like names and dates of birth, but the most interesting data to a ha...
- Google's computer is the real SEO expertFeb 16, 2024Many of us still get SEO confused, so Neil Patel&39;s advice on using Google&39;s LLM chatb...
- AI can allow you to express yourself meaningfullyDec 31, 2023In the evolving world of wedding planning, the role of a celebrant is continually transforming. Today's celebrants are not just facilitators of a ceremony; they are storytellers, advisors, and now, thanks to Artificial I
- Social networking is getting small while social media is going big timeDec 31, 2023The digital era is witnessing a significant transformation in how we connect, communicate, and consume content. In the realm of social networking and media, a paradigm shift is underway. Traditional social networking is
- Embracing DMARC: A Must-Do for CelebrantsNov 11, 2023With the digital sphere becoming more integral to our work, it’s crucial we stay abreast of changes that impact how we connect with our couples and our industry. Today, I want to demystify a term that’s been floating aro
- Digital drivers licenses as ID, a guide for celebrantsOct 31, 2023As more Australian states start delivering digital drivers licenses it's important for Australian marriage celebrants to know if they can use digital drivers licenses as ID when solemnising marriages.
- Collecting email addresses at a wedding fair with a QR code and ChatGPTSep 18, 2023Luke emailed me yesterday as I was about to solve for myself the problem he identified: What software would you recommend to use for a marketing list? Again are there any zaps or workflows in setting up the marketing lis
- How to use ChatGPT to sent instant replies to wedding enquiriesJul 14, 2023If you've seen people using AI in their business and you're wondering how you could use it in yours, here's a demonstration on how I'm using ChatGPT to reply to wedding enquiries with emails like this. Before you do step
- Six AI chat prompts celebrants can use to make fresh content todayJun 5, 2023Want to start playing with AI chat in a way that will make sense to your celebrancy practice and business? Here's five prompts you can ask to get a unique insight into your business today.
- Start playing with generative AIJun 2, 2023The best way to understand computers forever is that they work on a GIGO system. Garbage in, garbage out. Whatever you put in gets computed and is spat back out at you. If it's garbage in, you get garbage out. So here ar
- Get AI-generated summaries of your video callsMay 17, 20232020 brought us many gifts, but for so many the lasting gift is video calls. We had them before 2020 but they're very normal to have today. So when I found this new tool that records, transcribes, and then summarises you
- Chat and AI is going to change your entire businessMar 29, 2023Four points that you should take away from this article: 1) The power of the first-mover and the advantages you can take from being one. 2) Social media is both broadening and shrinking. Broadening into wider broadcast-s
- Change your passwordsFeb 2, 2023Depending on who you talk to, International Change Your Password Day is January 20 or February 1. Either way, in Australia we've missed both those dates, and because I'm writing this in Mexico I just saw the tweet from F
- Can AI write an original marriage ceremony?Dec 7, 2022Yes, yes artificial intelligence can write a marriage ceremony, but can it present one well? You've probably read the news about OpenAI's new GPT-3 chatbot, ChatGPT, so I won't mansplain AI to you, but I simply wa
- Market your celebrant services like Apple markets the iPhoneOct 7, 2022Jano le Roux, a copywriter, has done a deep dive on the marketing surrounding the new iPhone 14. Words matter, and they've pulled the Apple copywriting apart to show how it matters to the average Joe like you an
- My iPad lost everything, how can I prevent this?Aug 8, 2022S writes in with a question about data loss and iPads: What are your back up plans when it comes to “Digital Paperwork”? I recently had the scenario of my iPad wiping all my files on the way to a wedding! Not
- This is your permission to raise your fees in 2022Jun 9, 2022Sarah and my accounting software of choice - Xero - just emailed us that our Xero plan (the standard) is increasing in price by $5 a month to $59. Fuel costs a lot more. Lettuce costs a lot more. Housing, rent, and mortg
- Computer and internet security for a modern marriage celebrantMar 11, 2022Every day I wake up and check the technology news - as is my habit - and scroll through the headlines I'm expecting to find a marriage celebrant in there. Why?
- Are you ready if someone tries to hack you and steal your client's personal dataJun 10, 2021Reading the news today about the meat manufacturer that paid up $11 million in ransom to cybercriminals after having its business shutdown over a hack recently, my mind turned to celebrants. I hold grave fears tha
- Ultimate Guide to Creating Automation For Your Customer JourneyJan 31, 2021I recently spoke via video at the Wedding Business CEO Summit and spoke on the process of creating a customer journey. My talk was called There’s A Fraction Too Much Friction: Automation For Your Customer Journey. I beli
- 022 Social Media Challenge: You can ASCII me anythingDec 15, 2020In the beginning there was the text, and the text was good. It was all we knew. We called it ASCII, ASCII codes represent text in computers. When I first used a personal computer in 1991 "computer graphics " were mostly j
- The best tablet computer for celebrants, is it the reMarkable?Dec 12, 2020For almost the past three years an iPad Pro with an Apple Pencil has been my computer that left the home. I'd always loved a Mac but I predominantly left that at my desk and if I left the office for a marriage ceremony,
- How to name your celebrant businessDec 5, 2020David Placek is the branding genius behind some of the biggest names in the technology world. The words Sonos, Intel Pentium, Apple PowerBook, Blackberry, Gimlet podcasts (home of Reply All), and the Impossible burger, a
- 007 Social Media Challenge: Blog a common replyOct 14, 2020In computer programming there's a method of program called Object Oriented Programming, which recognises that some parts of the program are reused a lot. The programmers write the code once, then reuse it every time they
- New South Wales' Uppercase RequirementJun 25, 2020If you've been lucky enough to create a marriage ceremony recently, and it was in New South Wales, you might have noticed a change to their eRegistry software that requires all last names to be in UPPERCASE. If yo
- Baby Got BackendMay 10, 2020Morgan Roberts invited me onto his podcast to talk about the back ends of a business. Systems, Tave, Dubsado, all that really boring and important stuff. It's worth a listen if automation is a scary word to you.
- You don’t have to do everythingFeb 26, 2020My favourite computing device is my iPad. I’m actually travelling for up to six months of this year with only my iPad - it’ll be my main computing device. There’s two or three little bug bears that really annoy me about
- How to make marriage paperwork PDFs, and where to send themJan 25, 2020While I’ve talked a lot about how I sign my paperwork on an iPad, you’re welcome to choose your tablet and software of choice, I haven’t detailed exactly where the paperwork comes from. Of course you can [download
- Which iPad and which apps do you recommend for celebrants?Jan 23, 2020Jake asks: I’m currently taking bookings faster than I planned would happen and have decided that an iPad might be a better way to keep everything in one place, meaning my emails/ceremonies, and documents. But the main
- Receiving ID documentation securelyJan 8, 2020Sophie asks a very important and pertinent question (which I’ve slightly edited for brevity): A question regarding the safety of couples sending digital copies of their ID via email or within a system like Dubsado.
- How to update your Bose S1 speaker’s softwareOct 14, 2019You can update the software on your Bose S1 speaker, and it comes with new features like using your speakers with the Bose Connect app, whilst also making the speakers operate with greater stability.
- How to sign marriage paperwork on an iPadOct 17, 2018I've had a few people ask how I sign marriage paperwork on an iPad, and I had the grandest of intentions of preparing a fully professional video detailing that. However we're expecting a baby any day now and I figured a
- Beginners guide to not getting hackedOct 12, 2018Reading the news today I realised that after Kristy Merlino’s email and Mailchimp accounts were hacked, that Kanye West’s iPhone passcode is 00000 and that Facebook doesn’t care about your privacy - it might be possible
- iPad Celebrants, you need this tipAug 22, 2018If you're a celebrant who reads off your iPad, you might not be aware of a simple way you can help photographers and videographers. If the ceremony is inside with lower lighting, your iPad's screen brightne
- Getting your financials in orderAug 9, 2018I just did my tax and I'm very frustrated!!! I need advice on what software or system to use to make it easier. Most I see are not designed for a sole owner operator that has not registered for GST (I earn less than 75k