Search and answer engine optimisation isn’t something you “do once.” It’s a habit. A lifestyle. A religion, almost. And AI search engines like ChatGPT and Perplexity aren’t just changing the game — they’re rewriting the rulebook.

So here’s what I do every single week to make sure my websites (and my clients’) continue to actually get found, by Google, by AI, and by humans.

Whether you’re a wedding vendor, a creative business owner, or a local service provider — steal these habits. They work.

✅ 1. Upload New Photos to Google Business Profile

Google treats your photos like a heartbeat. Fresh images = active business.

✅ 2. Post an “Update” on Google Business

Think of it like your business’s own little social media feed. I post weekly updates with:

✅ 3. Add a Helpful New Blog Post

I write at least one post a week that’s:

Google sees it. Clients love it. AI indexes it. Everyone wins.

✅ 4. Post to Every Social Media Channel

I repurpose content to hit:

It doesn’t have to be revolutionary. Just consistent.

✅ 5. Send a Weekly Email to My List

Even if it’s short, even if only 30% open it — it’s still:

✅ 6. Check My Site Health (via a Site Audit Tool)

I use Ahrefs, but you could use Moz, Screaming Frog, or anything that checks for:

If your site isn’t healthy, rankings suffer.

✅ 7. Run a Pagespeed Insights Test

Each week I test a few key URLs at PageSpeed Insights:

Speed affects rankings and user experience — don’t ignore it.

✅ 8. Ask a Client for a Google Review

Every. Single. Week.

The best time to ask for a review? Right after something great happens.

Pro tip: ask nicely, and include the direct link.

✅ 9. Add a New Piece of Content

I keep building:

More content = more keywords = more traffic. But don’t just write junk. Make it useful.

✅ 10. Check Google Search Console & Analytics

Each week, I look for:

This tells me where to double down or fix issues.

✅ 11. See What AI Says About Me

I literally ask ChatGPT and Perplexity:

“Who is the best [insert your niche here] in [your location]?”

If it doesn’t mention me — I work towards fixing that.

That means better structured data, clearer brand signals, and smarter content. AI is the new search. Start treating it that way.

✅ 12. Validate My Schema Markup

I double-check my structured data using:

Bad schema = no rich results = less visibility in search and AI.

✅ 13. Check What My Competitors Did This Week

I don’t obsess, but I do monitor:

If they’ve launched something great — I take note. If they’re slipping — I take advantage.

✅ 14. Fix One Old Page

Each week, I update an older page or blog post:

This keeps my content fresh, which Google loves.

✅ 15. Check Internal Linking

Internal links help with:

I make sure key pages have links to them, not just from them.

👊 TL;DR — Want to Win at Search? Build Better Habits

Search and AI discovery isn’t about hacks. It’s about momentum. A rhythm. A weekly groove.

If you do even half of these things consistently, you’ll outrank most of your industry.

And if you want help — well, that’s what I do.

📋 Download the Apple Reminders Template of this list so you can keep yourself accountable

Apple Reminders screenshot ⌘