At the Celebrant Institute we offer a few different services, one of which is the Certificate IV in Celebrancy. People wanting to become a celebrant in Australia will Google something like "how to become a celebrant" and land on our Certificate IV page, they then proceed to asking a bunch of questions of us via email.
Every day, same questions.
Regular email questions like this are great fodder for content, so if you're stuck on your next social media post or video, look at your sent items folder in your inbox where you're answering real pertinent questions from real people.
When you're actually helpful in public you go from being just another celebrant, to the one who helped, the one who was valuable.