Skip to content

The one secret to engaging online content

Care. Care and empathy are the currencies of the post-AI world.

Look at how much Francis cares about trains.

You can have an Instagram username with an underscore and numbers at the end, weird filming, on a topic that is pretty niche, yet still reach millions of people because you care.

In a time-poor world run by robots, artificial intelligence, algorithms, empathy is fast becoming a top-shelf skill.

Do you care? Does it show? Make a post about it now.