A redeeming feature of people who actually are authorities, experts, gurus, specialists, is that you would never hear them say so - because they listen more than they talk. You know the drill, two ears, one mouth.
Listen to your clients, your enquiries, people you could possibly marry one day, and listen to how they talk about weddings, marriage, ceremonies, officiants and celebrants.
Listen. You'll learn far more about how to leave them in a state of sacred awe than just doing the thing that you think everyone wants or everyone does.
Everyone, after all, is a synecdoche, everyone doesn't actually exist, they are just a figure of speech.
Synecdoche: A figure of speech in which a part is substituted for the whole, such as "Get your butt in here." (Obvi- ously the speaker wants more than just your poste- rior.) Or the whole may be used to describe a part, as in "Big Business is responsible for polluting this lake."
It's pronounced sih-nek-duh-kee.