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Running out of new ideas?

Adam Grant wrote in Originals:

Many people fail to achieve originality because they generate a few ideas and then obsess about refining them to perfection.

The only lever I can see that is worth pulling here is more ideas.

More ideas, more trying, more failing, more succeeding, more originality, more you, more un-copyable you that can't even be competed against because it's you in all your beautiful, original, you-ness.