Right now, 28% of U.S. adults are religiously unaffiliated, and they’re one of the fastest-growing religious — or nonreligious — groups in America. An even larger group is wanting a ceremony that celebrates them - not a church or its doctrine.
Which market are you serving?
In Australia the number of people choosing a civil celebrant - not a religious one - is about 81%.
The misunderstanding of these numbers is that people are rejecting faith, religion, church. It's not a rejection of those elements, but an embrace of a personal marriage creation and celebration.
An embrace of the idea that the moments squared away for breathing their marriage to life should be unique and personal, not ritualistic and religious.