As we analyse the latest consumer behaviour data from the USA, clear trends are emerging that will likely influence the Australian wedding market.
Here’s how you can position your celebrancy practice to meet evolving couple expectations in 2025.
Social Media Evolution
What’s Happening: Younger couples (Gen Z and Millennials) are increasingly documenting their entire wedding journey, not just the day itself. 74% say they’re “very likely” or “somewhat likely” to share special moments on social media.
Ideas for how you can respond or meet them here:
- Create a dedicated space in your ceremony planning process to discuss which moments couples want captured, and how you can aid or create those moments
- Position yourself during key ceremony moments (like ring exchanges) to ensure you’re not blocking the photographer/videographer shots
- Consider investing in a quality lapel mic for better ceremony video audio recording
- Develop an Instagram and TikTok content strategy showcasing ceremony moments (with couple permission)
- Include a “social media moments” section in your ceremony planning questionnaire
The Experience Economy
Modern consumers are willing to invest time and money in unique experiences, with 74% saying waiting for quality experiences was “worth it.”
How can you make changes in your business accordingly?
- Create distinct ceremony packages beyond the standard offering
- Develop unique ceremony elements that set you apart (e.g., special rituals, unique delivery styles)
- Consider offering premium, limited-availability dates at higher rates
- Create “experience add-ons” like rehearsal dinner speeches or pre-wedding storytelling sessions
- Document and share your unique ceremony elements through your marketing
Authenticity & Transparency
Couples are increasingly valuing authentic experiences and transparent business practices.
What changes could you make?
- Publish clear, transparent pricing on your website
- Share your genuine personality through your marketing
- Create behind-the-scenes content showing your ceremony preparation process
- Write detailed blog posts about your ceremony creation process
- Include video content of you conducting ceremonies (with permission) to show your authentic style
Digital Integration
Consumers expect seamless digital experiences throughout their customer journey.
How can you update your processes?
- Implement digital contract signing
- Create a user-friendly online booking system
- Develop a mobile-friendly ceremony planning portal
- Offer virtual consultation options for interstate or regional couples
- Use project management tools to keep couples updated on ceremony progress
Health & Wellness Awareness
Couples are more conscious of wellness and mental health in their wedding planning.
Can you make space for them?
- Incorporate mindfulness moments into your ceremonies
- Offer ceremony anxiety management techniques
- Create resources for managing wedding day nerves
- Consider offering outdoor ceremony expertise for couples seeking open-air options
- Include wellness tips in your client communications
Personalisation Expectations
Couples expect highly personalised experiences that reflect their unique story.
Imagine making your very personal business even more personal.
- Develop a comprehensive couple questionnaire that captures their unique story
- Create a ceremony element library that couples can mix and match
- Offer specialised ceremonies for different cultural backgrounds
- Develop skills in incorporating family traditions
- Create resources showing different ceremony styles and options
Sustainability Focus
Environmental consciousness is increasingly important to couples.
How eco can you go?
- Offer paperless contract and planning options
- Develop expertise in eco-friendly ceremony elements
- Create sustainable ceremony packages
- Partner with eco-conscious suppliers
- Share tips for reducing ceremony environmental impact
Marketing Strategy Development
Marketing your celebrancy practice in an AI/GEO driven world continues to be a struggle for small and solo operators.
How can you develop further/?
- Create short-form video content showcasing your ceremony style
- Develop relationships with wedding photographers for content sharing
- Build a strong Google Business Profile with regular updates and reviews
- Create shareable ceremony moment content
- Develop a consistent posting schedule across platforms
Business Development Focus
The way we do business will continue to change if only because as we vintage, our target demographic remains the same age.
To-do list:
- Review and potentially restructure your pricing for 2025
- Create clear service tiers with distinct value propositions
- Develop strategic partnerships with complementary suppliers
- Invest in professional development in emerging ceremony trends
- Create systems for gathering and showcasing client testimonials
As we move into 2025, celebrants who adapt to these evolving consumer preferences while maintaining their authentic approach will be best positioned for success. Remember that while trends provide valuable insights, your unique personality and ceremony style remain your strongest assets.
Remember to stay compliant with the marriage laws and regulations while implementing these suggestions, and consider discussing major business changes with your professional advisor or mentor.
Originally published on the Celebrant Institute: https://celebrant.institute/marketing/preparing-your-celebrancy-practice-for-2025/.