I recently dove into the world of email deliverability, and let me tell you, it's a rabbit hole that could save your entire business. It is mine. There's nothing more stressful than someone enquiring, me replying, and that ends up in their spam folder and they never check the junk mail folder.
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Mail-Tester.com is a game-changer. It's a free tool that tells you exactly how likely your emails are to actually reach your clients' inboxes. You send a test email to a unique address, and it breaks down everything from your email authentication to content quality.
Why does this matter? Imagine losing bookings simply because your emails are playing hide and seek in spam folders. I've been there – wondering why couples weren't responding, only to discover later they never saw my meticulously crafted messages.
The beauty of Mail-Tester is its brutal honesty. It doesn't just point out problems; it explains exactly what's wrong. SPF record looking dodgy? DKIM signature missing? Too many exclamation points screaming like an overeager teenager? It'll call you out.
For celebrants, this isn't just about marketing – it's about connection. We're in the business of love, of creating moments that matter. Your emails are the first step in that journey. If they're not landing, you're losing more than just potential bookings – you're missing opportunities to be part of someone's most important day.
A quick test takes minutes but could save you countless missed opportunities. And in a world where communication is everything, ensuring your message actually arrives is worth its weight in wedding rings.
And it's free!
Shout out to Hans from Hello Inbox for pointing me towards Mail-Tester.