Weekly Question and Answer edition
It can be a bit lonely here in self-employment and solo-employment land, that's why I created the Campfire (link in email footer), but I also love your email replies.
Most of your email replies shape future writing I do, but I'm making a place each week to directly answer a question.
Got a question? Hit reply or jump into the Campfire chat.
Advice for new celebrants
Today's question is from Christine:
I’d love to hear your number 1 tip or piece of advice for new celebrants.
On the internet, nobody knows you're a dog
Christine, the best thing about the wedding industry - the secret none of us want to admit - is that longterm market branding doesn't matter. It's different to most other goods and services, like if you were buying a TV today we could have a long chat about which brands and features you'd like at what price points.
But in the wedding industry that doesn't exist. No-one's talking about celebrants.
The advantage to you is that the couple that got engaged today doesn't know who I am, or you are, so you get just as much of a chance to put your best foot forward as I do.
I'm not suggesting you should immediately step up to the same plate of expectations, price, workload, and quality of service as veterans, but it's like the New Yorker cartoon from 1993: on the internet, nobody knows you're a dog.
You can, instead, choose to be brave and courageous and to do wild things in the name of convincing people to book you as their celebrant.