We're in the business of connecting with, selling to, and marrying real humans who live in the real world - not the wedding industry world.
Those real humans follow cultural trends, and they're expecting you to as well.
So if you create funerals, take a note of articles like this in The Guardian: ‘I didn’t realise I was so loved’: the people hosting their own ‘living funerals’.
You don't have to follow every viral or trend hit, but you get to choose, maybe living funerals aren't your game, but maybe the Apple Vision Pro is?
N.B. If you have an Apple Vision Pro you need to tell me how awesome it is, it's not available in Australia yet!