Your best strategy should be simple and powerful. Easy enough to explain to a friend, honest enough to explain to a client.
Take this email letter for example. My strategy is to create awesome marriage ceremonies worldwide for all people, because I humbly believe that the best way to change the world positively is to raise awesome children who become awesome adults. The most common place awesome humans emerge from is from healthy marriages, and healthy marriages have healthy beginnings - like at a wedding ceremony - and I can't make all the ceremonies, so that's where you come in.
Is my plan fallible? Yes, but if the worst case scenario is that I help a few celebrants become better then that's still a win.
Stage two involves a book, a course, maybe more. I would love for celebrant education to become a meaningful element of my family's income.
That's my whole strategy.
To help you enough that you would find me valuable and when I release other products you'd jump on board, expecting the same value again. I'll make lots of money and then I'll finally be able to buy my robot monster who I'll get to lovingly carry me around town like I do my toddlers.
What's your best strategy?