Kiera is the girl that made me respect the art and craft of wedding planning. In my career, before meeting her, wedding planners had been stylists given control of a beautiful human moment, since meeting K and others like her, I'm a champion for booking a wedding planner with heart.
Here's her Friends on Friday letter:
Don't underestimate the power of showcasing your talent through effective messaging and marketing on social media.
Too many vendors hope their ideal clients will just find them by chance, but in today’s competitive market, you need to actively reach out and connect with them.
Your unique story and style are what set you apart.
Take the time to develop a clear, compelling narrative that resonates with your ideal clients. Use social media not just to show your work but to tell your story. Share the passion behind what you do, the details that make your work special, and the experiences that your clients will cherish forever.
Remember, you are not just selling a service; you are creating an experience. Think of the client journey from start to finish. Every interaction, from the first inquiry to the final farewell, should reflect your dedication to excellence. Implement systems that ensure a smooth, enjoyable journey for your clients, making them feel valued and cared for every step of the way.
By setting up systems, you not only create a seamless experience for your clients but also ensure your business operates efficiently, giving you more time to focus on what you love and maintaining a healthy work-life balance.
Embrace the power of storytelling in your marketing, think through every step of the client journey, and leverage the right tools to support your business. You have the talent and creativity – now make sure the world sees it!