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Example SEO audit

I just prepared this audit for someone else and through it might be helpful to you to know what it would look like to receive one. Claude AI anonymised the names, details, and locations so all of those details in this report are fake. Also, this report is a response to the client's requests and goals, so it's personal advice to them, not general advice for all.

![SEO Report header

SEO & GEO Audit Report for Demonstration Wedding Celebrant

Hi Jane,

Thank you for trusting me with auditing your website.

I’ve taken a deep dive into how your website, Demonstration Wedding Celebrant, to see how it is currently performing when it comes to SEO — which is all about how easily people can find you on Google — and GEO, which is about how well your business shows up for people looking locally on the new AI platforms, especially around Darwin, Bayside, and surrounding areas.

This report is designed to show you:

  • What’s working well on your website
  • What needs improvement
  • The steps you can take to make your website easier to find by people looking for a celebrant like you

I know this stuff can sound very technical, but don’t worry — we’ve broken it down into plain English with practical recommendations you can follow (or pass on to a web designer, or I can do the work, if you prefer).

The goal is simple: make sure the right people can find you online, book you with confidence, and get a great first impression from your website.

Let’s get started.

Website Audit

This is a breakdown of how your website is performing from a behind-the-scenes point of view.

It’s not about how pretty it looks (and it does look lovely), but how well it functions in the eyes of Google, and how accessible and usable it is for the people visiting it.

What I Found

  1. On-Page SEO: I looked at things like page titles, headings, and image descriptions — the bits Google reads to understand what your site is about. Some of this is working well, but there are improvements we can make:
    • Headings (like the big bold text you use to break up sections) are sometimes being used just to make text look nice, rather than to tell Google what the section is about. This can confuse search engines. We’ll explain how to fix that in the recommendations.
    • Image Descriptions (alt text) are mostly missing. These help both Google and vision-impaired users understand your images. Ideally, each image should have a short sentence that describes it and includes relevant keywords (like “Jane Smith, wedding celebrant in Darwin East”).
  2. Structure & Usability I checked how easy your site is to navigate, especially on phones and tablets.
    • The site is mobile-friendly, which is great.
    • But some links — like “Learn more” — don’t explain what people will learn more about. Google and visitors both prefer clearer links like “Learn more about funeral ceremonies” or “Read about my wedding packages”.
  3. Security: Your website uses HTTPS (that little padlock in the browser), which is excellent — it means your site is secure and safe for visitors.
  4. Accessibility: Accessibility is about making sure everyone — including people with vision or motor impairments — can use your site.
    • The text in your footer (down the bottom) is a bit too light and hard to read for people with vision issues. Google also notices this and can mark it as a negative, so it’s worth darkening that text colour.
  5. Website Speed: I ran your site through Google’s speed testing tools to see how fast it loads. Here’s what I found:
    • Squarespace (the platform your site is built on) is beautiful but quite heavy under the hood. That means it loads slower than ideal — especially for people on mobile phones.
    • The main images (especially the big banner at the top) take a while to load. This can frustrate users and push down your Google ranking.
    • Images should be saved in a newer format (called “webp” or “AVIF”) instead of the older JPEG/PNG ones — this helps them load faster.
    • Technical things like JavaScript and CSS (how the site looks and behaves) take time to load. Squarespace handles this in a way that’s hard to optimise unless you add extra tools like a “content delivery network” (CDN) like Cloudflare. Don’t worry, we’ll explain this.
    • Some images don’t have set width and height, which makes the page jump around while it loads. This can be fixed in the image settings.
  6. Alt Text on Images Most images on your site don’t have alt text. This is important for Google and for people using screen readers. Adding a short, keyword-rich description to each image helps with your SEO and makes your site more inclusive.

Recommendations: What You Can Do

Here’s a clear list of what you (or your web designer) can action:

  1. Improve Headings: Use headings (like H1, H2, etc.) in a clear order to outline the structure of your pages — think of it like an outline or table of contents. Don’t just use headings to make text look bold; use them to show the hierarchy of your content.
  2. Make Links More Descriptive: Replace vague links like “Click here” or “Learn more” with clearer versions like: “Learn more about funeral services in Darwin” or “View wedding packages for Bayside couples”
  3. Darken Footer Text Colour: The text in your footer should be darker and easier to read, especially for accessibility and visibility on mobile screens.
  4. Add Alt Text to All Images: Go through your images and add descriptions that include what the image shows and, where appropriate, include keywords like your name, your location, and the type of ceremonies you offer. Example: Photo of Jane Smith, funeral celebrant, guiding a family at Darwin Beach memorial service.
  5. Optimise Image Formats: When uploading new images, try saving them as .webp instead of JPEG or PNG. This will make them load much faster. If you don’t know how to do this, I can help or recommend tools to convert them.
  6. Use Cloudflare for Faster Loading: Consider using a free service like Cloudflare, which acts like a “middleman” to help your website load faster for everyone — especially mobile users. It also adds another layer of security.
  7. Stay on Squarespace for Now, But Be Aware of Its Limits: Squarespace is great for making things look good easily, but it’s not the fastest or most SEO-friendly platform, especially for a service-based business like yours. If you’re serious about long-term growth, a move to something like WordPress might be worth exploring down the track — but for now, I can work within Squarespace’s limits.

Local SEO Audit

Local SEO is all about how well your business shows up when someone nearby searches for a celebrant — for example, “funeral celebrant Darwin East” or “wedding celebrant near me”. Google and other platforms rely on your business listings and contact details across the internet to decide whether to show your business or not.

I reviewed your visibility and accuracy across the key places where people and search engines look for local businesses:

  • Business Profiles: Google Business Profile, Apple Business Connect, Bing Places as a first priority.
  • NAP Consistency: Making sure your Name, Address, and Phone number are the same everywhere online.
  • Map Visibility: Google Maps, Apple Maps, Bing Maps, and other online map tools

Findings

  • ✅ Google Business Profile: This is already set up, claimed, and verified — well done!
  • ❎ Missing Listings: As a celebrant you are not yet listed on:
    • Apple Maps
    • Bing Maps
    • OpenStreetMap
    • Facebook (as a proper business listing)
    • Instagram (as a business account with full details)
    • Yelp

Problem

Apart from the missing listings not signalling to search and AIK engines who you are and what you do, there’s another real problem.

There are other celebrants named Jane out there — including: • “Celebrations By Jane” in the Barossa region • “Jane Brown” in the Southern Highlands (NSW)

This can cause confusion for people searching for you, and even misdirect potential clients. Google doesn’t always know the difference unless you make it crystal clear by being consistent and visible in all the right places.

Recommendations: What You Can Do

Here’s how to take control of your local presence and stand out from the crowd:

  1. Create and Claim More Listings: Set up business listings on:
    • Apple Business Connect
    • Bing Places
    • Yelp for Business
    • OpenStreetMap via OpenMapsConnect
    • Facebook (with full business profile including category, contact, map, and services)
  2. Ensure NAP Consistency: Make sure your:
    • Business Name is always listed as Demonstration Wedding Celebrant – Jane Smith
    • Website is always listed as: https://www.example.com.au (Avoid variations like example.com.au or links with slashes at the end — consistency matters to algorithms!)
    • Address and phone number are written exactly the same way everywhere
  3. Include Your Full Name (Jane Smith) in Listings: This helps Google distinguish you from other celebrants named Jane. Always list your name in full — “Jane Smith” — alongside your business name.
  4. Ask for Reviews on Key Platforms: Positive reviews help you rank higher and give potential clients confidence. Ask past couples and families to leave kind, thoughtful reviews on:
    • Google Business Profile (most important)
    • Facebook (great for social proof)
    • Apple Maps (especially useful for iPhone users)
  5. Use the Same Descriptions and Photos: Reuse your favourite headshots, logo, and a short blurb about what you offer across all platforms. This helps create a strong, consistent online presence and improves trust.

Why This Matters

When you’re listed in multiple places — with matching details — it tells Google (and people) that your business is trustworthy, established, and real. That increases your chances of showing up in local search results and removes confusion from people seeing other celebrants with similar names.

You don’t have to do everything all at once — but claiming these profiles and tidying up your listings will go a long way to helping the right people find you easily.

GEO Audit

These days, more and more people are asking AI tools like ChatGPT, Microsoft CoPilot, and Google Gemini for help finding businesses — including celebrants. This section looks at how well Demonstration Wedding Celebrancy is showing up in those kinds of searches.

Think of it this way: these tools are a new kind of search engine. Instead of just showing links, they give people recommendations — and I want you to be one of them.

What I Tested

I asked several AI tools the following questions:

  1. “Tell me everything you know about the Darwin, Northern Territory, Celebrant: Demonstration Wedding Celebrancy officiated by Jane”
  2. “I need a female funeral celebrant in Darwin, Northern Territory, who can you recommend?”
  3. “I need a female wedding celebrant in Darwin, Northern Territory, who can you recommend?”

Here’s how they responded:

AI ToolQ1: Specific LookupQ2: Funeral CelebrantQ3: Wedding Celebrant
ChatGPT (GPT-4o)✅ Yes❌ No✅ Yes
DeepSeek R1❌ No❌ No❌ No
Claude 3.5 Sonnet❌ No❌ No❌ No
Microsoft CoPilot❌ No❌ No❌ No
Google Gemini 2.0❌ No❌ No❌ No

What This Means

Only ChatGPT had any helpful information about you — and even that was hit and miss.

The rest of the tools didn’t mention you at all, even when I asked very specifically.

That means:

  • Potential clients using these platforms aren’t finding you
  • AI tools aren’t yet connecting your website and business with what you do and where you do it
  • There’s a big opportunity to improve your visibility across these platforms with a few key actions

Recommendations: What You Can Do

You don’t need to be tech-savvy to fix this — just follow these steps (or pass them on to someone who can help).

  1. Add Schema Markup to Your Website: Schema is a special bit of code that helps AI and search engines understand what your site is about. Specifically, you’ll want:
    • LocalBusiness schema – tells AI you’re a real, physical local business
    • FAQ schema – helps AIs pull in answers to questions people may ask
    • Squarespace doesn’t support this out of the box, so you may need a developer’s help — or I can recommend a workaround.
  2. Keep Your Business Info Updated Across Key Platforms: AI pulls data from lots of places, not just your website. Make sure your information is complete and up-to-date on:
    • Google Business Profile
    • Facebook (Business Page)
    • LinkedIn (as a personal profile and/or business listing)
    • Your own website (especially an About page and FAQ page)
    • Blog posts (write about ceremonies, local venues, your services, FAQs)
    • Reddit (if you’re comfortable, participate in relevant threads and link back to your site when helpful)
  3. Use Your Full Business Name Everywhere: Always use Demonstration Wedding Celebrancy – Jane Smith consistently across listings and profiles. The more these tools see your name and details appearing in reliable places, the more likely they are to recommend you.
  4. Write for Humans AND AI: Regular blog posts that answer common questions — like “How do I choose a funeral celebrant?” or “Do I need a celebrant and a priest?” — are great for both people and AI tools to understand what you do and where.

Why This Matters

Search is changing. More people are asking AI assistants to find and recommend professionals like you — not just show websites. You want to make sure your name and business details are easy for these tools to access and trust.

By doing the steps above, you’re helping the future versions of Google and ChatGPT confidently recommend Jane Smith as the go-to celebrant in Darwin, and the greater Darwin region.

Metadata Analysis

Metadata is the “preview” information about your website that search engines like Google read and display in search results. Think of it like the label on a pantry jar — it helps people (and search engines) understand what they’ll find inside your website.

Right now, some of your metadata is missing or underused, which means you might not be getting as many clicks as you could when people search for celebrants like you.

Findings

  1. Page Titles
    • Your website currently uses a simple page title: “Demonstration Wedding Celebrancy”
    • This is a good start, but it doesn’t mention what you do (e.g. “celebrant”) or who you are (e.g. “Jane Smith”).
    • Page titles should be short (about 50–60 characters), relevant, and include key words like “celebrant,” “wedding,” “funeral,” “Darwin” and your name.
  2. Meta Descriptions
    • Most pages don’t have a proper meta description.
    • Meta descriptions are the small snippet of text that shows under your page title on Google — they help convince people to click on your site.
    • A good description is around 300 characters (including spaces), includes keywords, and makes someone want to visit your site.
  3. Headings
    • On several pages, headings are being used just to make text look big or bold — but not in a clear, organised order that helps Google (and screen readers) understand your content.
    • Headings should be used like a table of contents:
    • Use Heading 1 (H1) once per page — usually the main title
    • Then use Heading 2 (H2) for major sections
    • Under H2s, use Heading 3 (H3) for sub-points, and so on
  4. Schema Markup
    • Schema markup is hidden code on your site that helps search engines and AI tools understand your business better.
    • Squarespace includes basic schema for “LocalBusiness” and “Organization”, but it’s not being used to describe your actual business, such as:
      • That you’re a wedding and funeral celebrant
      • That your name is Jane Smith
      • That you’re based in Darwin, Northern Territory
      • What kind of services you offer

Recommendations: What You Can Do

  1. Update Page Titles
    • Make sure every page has a short, descriptive title. For example: Demonstration Wedding Celebrancy by Jane Smith, Wedding & Funeral Celebrant
    • For the Weddings page: Wedding Celebrant Darwin – Demonstration Wedding Celebrancy by Jane Smith
    • For the Funerals page: Funeral Celebrant Darwin – Demonstration Wedding Celebrancy by Jane Smith
  2. Write Meta Descriptions for Every Page: These should be around 300 characters and written like a mini-advertisement. Include keywords and a reason to click. Example for Home Page: Jane Smith is a wedding and funeral celebrant based in Darwin, VIC. Demonstration Wedding Celebrancy offers heartfelt, personal ceremonies for all occasions. Available across Darwin and Bayside.
  3. Fix Heading Structure
    • Ensure each page:
    • Starts with a Heading 1 (the main title of the page)
    • Breaks up the content with Heading 2s for major topics
    • Uses Heading 3s only under a Heading 2 (and so on)
    • This helps Google and screen readers understand your content better.
  4. Improve Schema Markup We need to adjust your schema markup to accurately reflect your business and brand:
    • Customise the schema markup to include:
      • Your full name: Jane Smith
      • Your role: Funeral and Wedding Celebrant
      • Location: Darwin, VIC
      • Website: https://www.example.com.au
      • Services: funeral ceremonies, wedding ceremonies This helps AI tools, Google, and local directories identify you properly and recommend you in relevant searches.

Metadata is like your shopfront window online — it helps people decide whether to click and visit. Search engines and AI tools rely on your titles, descriptions, and structure to figure out: Who you are, What you offer, Where you are.

Tuning these elements up means more of the right people will find your site, and more of them will click when they do.

Keyword Insights

Search engines work by matching what people type in with the content on your website. This section explores the best keywords to focus on — not just the most popular ones, but the ones you can realistically rank for and that are more likely to convert into bookings.

Findings

  • We looked at popular keywords in your industry and region.
  • We also reviewed competitors to find gaps and opportunities you could own.
  • You're currently not ranking in the top 50 results on Google, Bing, or Kagi for any major keywords — which means there’s huge room for growth.

Here are 10 long-tail keyword phrases (specific, less competitive terms) that are ideal for you to target:

  1. funeral celebrant Darwin
    Strong intent, lower competition, and a natural fit for your experience.

  2. wedding celebrant Darwin
    A competitive term, but essential to long-term visibility. Worth starting now.

  3. legals only wedding Darwin
    A niche service you already offer. Lower competition, high search intent.

  4. funeral celebrant Darwin
    Very local and specific. Easier to rank for with a well-written page and reviews.

  5. bayside wedding celebrant
    Regional and relevant. People tend to search locally, and you can dominate this area.

  6. friendly wedding celebrant Darwin
    Matches your tone and personality. Great for emotionally-driven decisions.

  7. garden wedding celebrant Darwin East
    Hyper-specific and aligns with the kind of ceremonies you already do.

  8. civil celebrant Darwin
    Common phrase used by couples looking for non-religious ceremonies.

  9. funeral celebrant Bayside Darwin
    Combines your location and service. Strong credibility opportunity.

  10. female funeral celebrant Darwin
    Differentiates you in a male-dominated space and aligns with family preferences.

Additionally, make sure you are ranking for:

  • Your personal name: Jane Smith
  • Your brand name: Demonstration Wedding Celebrancy

Recommendations: What You Can Do

  1. Create Dedicated Landing Pages for Each Keyword

    • Each page should have the keyword in:
      • The page title
      • The meta description
      • The body content
    • These pages don’t need to appear in the top menu but must be accessible through internal links from other pages or blog posts.

  2. Link to These Pages From Existing Pages

    • Mention and link to your keyword pages from your home page, about page, services page, and blog posts.
    • Example: On your “Weddings” page, add a link that says “Learn more about being a friendly wedding celebrant in Darwin.”

  3. Write Helpful, Natural-Sounding Content

    • Don’t just repeat the keyword — write for humans. Answer common questions, describe your process, and use the keyword naturally a few times on the page.

  4. Build Backlinks

    • Ask local venues, directories, suppliers, or other celebrants to link to your website.
    • Consider writing a guest post or testimonial on their sites in exchange for a link.

Why This Matters

Long-tail keywords are like low-hanging fruit — they might not have thousands of searches, but they’re easier to rank for, and the people searching them are often ready to book.

Ranking for just a few of these could mean more inquiries, better-fit clients, and less time spent competing with every other celebrant in Darwin.

Technical SEO Audit

Technical SEO is about making sure your website is easy for search engines (like Google and Bing) to read, understand, and include in search results. Think of it as the plumbing behind the walls — invisible, but absolutely essential to how well things work.

Findings

1. XML Sitemap

  • Your website does have a sitemap (a file that lists all the pages on your site so search engines can find and crawl them).
  • However, you haven’t submitted it to:
  • These are free tools that give you insights and control over how your site appears in search results.

2. Robots.txt

  • This is a file that tells search engines which pages they’re allowed to look at.
  • Yours is set up correctly — all important pages are crawlable, and even AI tools like ChatGPT are allowed to read your site.
  • The sitemap is also correctly declared inside this file, which helps with indexing.

3. Broken Links

  • Great news: No broken links were found. This means every link on your site goes to a working page.

4. URL Structure

  • Some of your blog post URLs are too long or cluttered, which can be confusing to search engines and users.
  • A good URL should be short, simple, and include a relevant keyword.
    • ✅ Good: /funeral-celebrant-Darwin
    • 🚫 Less ideal: /blog/2024/03/22/celebrating-life-and-legacy-Jane-Darwin-service-story

Recommendations: What You Can Do

  • Submit Your Sitemap to Google and Bing

    • Sign up for:
    • Add your website
    • Submit your sitemap: https://www.example.com.au/sitemap.xml
    • This will help search engines discover and rank your pages faster and more accurately.

  • Simplify and Optimise Blog Post URLs

    • When writing new posts, use clean, keyword-friendly URLs.
      • Example: Instead of /2025/03/24/my-celebrant-journey, use /celebrant-journey-Darwin
    • If updating existing blog URLs, make sure to set up a redirect from the old URL to the new one so links don’t break.

Why This Matters

Technical SEO is about clearing the path so Google can find you without obstacles. When your sitemap is submitted and your URLs are clean and relevant:

  • Your content gets indexed faster
  • Your pages are more likely to rank well
  • You’re giving search engines every reason to show your website to the right people

This is low-effort but high-impact stuff — especially important now, while you’re building your online authority.

Mobile-Friendliness

More than half of all website visitors are using mobile phones — especially people searching for celebrants on the go. So, your site needs to not only look good on mobile, but also load quickly and be easy to use with fingers and thumbs.

Findings

  • Your website does load well on mobile devices — the layout adjusts nicely, fonts are readable, and buttons are big enough to tap.
  • However, Google’s Mobile-Friendly Test flagged one key issue: slow loading speed on mobile.

Why? It’s mostly due to:

  • Heavy design elements and large image files
  • Fancy fonts and visual effects
  • Squarespace’s built-in code, which can be bloated and slow (and hard to customise)

This isn't your fault — it’s a common downside of Squarespace. But there are still ways to improve it.

Recommendations: What You Can Do

  • Optimise images for mobile

    • Before uploading images, save them in .webp format for faster loading

  • Reduce the number of fonts used

    • Stick to 1 or 2 fonts across your site
    • Avoid using fancy script fonts for long paragraphs, especially on mobile

  • Use simpler layouts on key pages

    • On your most important pages (Home, Weddings, Funerals), consider using fewer blocks or columns
    • Simpler layouts load faster and work better on smaller screens

  • Consider enabling Cloudflare

    • It’s a free service that sits between your site and the visitor, helping it load faster — especially for mobile users

Why This Matters

Even if your site looks beautiful on mobile, a slow experience can lead people to leave before they even see what you offer. Google also ranks slower websites lower in search results — especially on mobile.

A few tweaks here can lead to:

  • Happier mobile visitors
  • Higher engagement and booking enquiries
  • Better search engine rankings

Core Web Vitals

Core Web Vitals are a set of important metrics Google uses to measure how fast, stable, and interactive your website feels to visitors — especially on mobile devices. These vitals affect both your Google rankings and how enjoyable your site is to use.

Findings

Here’s how your website performed in each of the three key areas:

  • Largest Contentful Paint (LCP) – Measures how quickly the main content (usually a big image or heading) appears on the screen.
    • ⚠️ Your LCP is slower than ideal, meaning it takes a while for your main image or heading to appear.
  • First Input Delay (FID) – Measures how long it takes for your site to respond when someone first tries to click or tap.
    • ⚠️ On your home page, there’s a 3.2 second delay before people can interact. This is too long and could frustrate visitors.
  • Cumulative Layout Shift (CLS)
    • Measures whether the layout shifts around while the page is loading (e.g. when buttons move or text jumps).
    • This is working well — no major issues here.

Recommendations: What You Can Do

  1. Reduce LCP (Make Main Content Load Faster) - Optimise the main banner image on your homepage: - Compress it and save in .webp format - Keep file size below 300KB if possible - Limit how much content appears at the very top of the page — keep it simple and fast to load

  2. Minimise FID (Make Site Respond Faster)

    • Reduce how much JavaScript (the stuff that makes things interactive) loads right away
    • On Squarespace, this isn’t easy to control directly, but using Cloudflare can help
    • Limit unnecessary third-party widgets or fancy animations that slow things down

  3. Fix CLS (Prevent Page from Jumping Around as it Loads)

    • Set fixed width and height values for all images — this helps prevent content from shifting while loading
    • Avoid dynamically loading content (like pop-ups or banners) that push other things around

Why This Matters

Core Web Vitals are part of Google’s official ranking algorithm. If your site feels sluggish or unresponsive — even for just a few seconds — it can cause:

  • Lower search rankings
  • Higher bounce rates (people leaving your site before it loads)
  • Fewer enquiries and bookings

By making small technical improvements, especially to how fast your content loads and responds, you’ll give both Google and your visitors a much better experience.

Off-Page SEO

Off-page SEO is all about what’s happening outside your website — like how many other websites link to yours, and how visible and trusted your business is across the internet. Google sees links from other sites as "votes of confidence", which help boost your search rankings.

Findings

1. Backlink Profile

  • Right now, zero other websites link to yours.
  • In comparison, your competitors (other celebrants) have 10 to 100+ links from other sites — especially wedding directories, vendor listings, and local business websites.

2. Local Citations

  • These are listings of your business name, address, and phone number (NAP) on platforms like directories, social media, and review sites.
  • You currently have very few citations, which hurts your visibility in local search results.

3. Domain Authority (DA)

  • DA is a score (out of 100) that predicts how well your site will rank.
    • Your current Domain Authority is 1
    • Your Page Authority is also 1
  • For context, websites that appear regularly in Google and AI results usually have a DA of 20+

Recommendations: What You Can Do

  1. Start Building Backlinks
    • Focus on getting links from:
      • Local business directories
      • Wedding and funeral industry sites
      • Trusted blogs or supplier sites
  2. Strengthen Local Citations - Make sure your Name, Address, and Phone (NAP) are listed consistently across: - Google Business Profile - Facebook - Apple Business Connect - Yelp - Yellow Pages - Bing Places - These listings don’t need to bring you traffic — they just help search engines verify you’re a real, local, trustworthy business.
  3. Create Mutual Links with Local Businesses - Write blog posts or guides that mention venues, florists, photographers, or funeral directors you work with. - Let them know and ask if they’ll link back to your site in return. - Example: “Here are my favourite wedding venues in Bayside Darwin…”
  4. Write Content That’s Worth Linking To - Focus on helpful, informative blog posts that answer real questions your clients ask. - These build authority and are more likely to get shared or linked to. - Content ideas: - “What to expect from a legals-only wedding in Northern Territory” - “The role of a funeral celebrant: what I do and how I help” - “Top 5 outdoor wedding spots in Darwin East”

Why This Matters

Backlinks and citations are the fuel that power your online visibility. Without them, Google has little reason to push your website to the top of the results.

Getting even a handful of quality links from relevant and local sources can make a huge difference in:

  • Increasing your domain authority
  • Boosting your visibility in Google and AI tools
  • Earning the trust of both people and search engines

This is one of the highest-impact improvements you can make — and it doesn’t cost anything beyond a bit of time and consistency.

Conclusion

Jane, thank you for taking the time to review this audit. This report provides a detailed look at how your website is currently performing across SEO (search engine optimisation) and GEO (local and AI search visibility), and more importantly — what you can do next to significantly improve your online presence.

The good news: your website already has a solid base. With the right updates, a bit of content strategy, and some technical tweaks, you’ll be well positioned to stand out in search results and get more bookings from people looking for exactly what you offer.

Next Steps: Action Plan Summary

Here’s a clear checklist of what needs to happen next, grouped by focus area:

🔧 Technical & On-Site SEO

  • [ ] Submit your sitemap to Google Search Console and Bing Webmaster Tools
  • [ ] Optimise all page titles to include keywords like “celebrant,” your name, and location
  • [ ] Write compelling meta descriptions for every page (around 300 characters)
  • [ ] Fix heading structures (use H1 only once, then H2/H3 in descending order)
  • [ ] Add alt text to all images (descriptive and keyword-rich)
  • [ ] Optimise blog URLs (short, readable, include keywords)
  • [ ] Add Schema Markup to describe your business type, services, and location
  • [ ] Compress and convert images to .webp format for faster mobile speed
  • [ ] Enable Cloudflare to help with caching and mobile speed
  • [ ] Set image dimensions to prevent layout shift issues

📍 Local SEO & GEO Visibility

  • [ ] Create/claim listings on:
    • Apple Maps
    • Bing Places
    • Yelp
    • OpenStreetMap (via OpenMapsConnect)
  • [ ] Standardise your business name (Jane Smith – Demonstration Wedding Celebrancy), address, phone number, and website URL on all listings
  • [ ] Ask past clients for Google, Facebook, and Apple reviews
  • [ ] Use your full name “Jane Smith” in all business listings to avoid confusion with similarly named celebrants
  • [ ] Fix citations and increase their consistency across the web

🔗 Off-Page SEO

  • [ ] Join local directories to gain backlinks
  • [ ] Build mutual links with vendors (venues, photographers, florists, etc.)
  • [ ] Create content that’s worth linking to (informative blog posts, local guides)
  • [ ] Look for guest posting or interview opportunities in relevant blogs and directories

✍️ Suggested Content Strategy

Here’s a simple strategy to help you create high-quality, keyword-focused content without burning out:

Blog Post Ideas (targeting keyword opportunities):

A short and quick example of a year-long Content Strategy for Demonstration Wedding Celebrancy:

  1. "Wedding Celebrant Services in Darwin East" - Comprehensive overview of wedding offerings and pricing
  2. "Funeral Celebrant Services in Darwin's Bayside Area" - Detailed approach to funeral ceremonies
  3. "Meet Jane Smith: Your Friendly Darwin Celebrant" - Personal introduction and background story
  4. "Complete Guide to Wedding Ceremony Types in Northern Territory" - Breakdown of ceremony options and legal requirements
  5. "Legals-Only Wedding Ceremonies in Darwin: What to Expect" - Specialised service explanation
  6. "Memorial Services vs. Funerals: Options for Celebrating Life in Darwin" - Comparison of end-of-life ceremonies
  7. "10 Beautiful Outdoor Wedding Venues in Bayside Darwin" - Local venue showcase with photos
  8. "Darwin Wedding Celebrant Costs: What Influences Pricing?" - Transparent breakdown of industry fees
  9. "How to Find the Perfect Wedding Celebrant in Darwin's Bayside" - Selection criteria and tips
  10. "Working with a Funeral Celebrant in Darwin: The Process Explained" - Step-by-step guidance
  11. "5 Wedding Trends for Darwin Couples in 2024" - Current ceremony trends and inspiration
  12. "The Complete Glossary of Funeral and Memorial Terms" - A-Z explanation of industry terminology
  13. "Cultural Wedding Ceremonies in Darwin: A Celebrant's Guide" - Diversity in ceremony practices
  14. "The Role of a Funeral Celebrant for Non-Religious Families" - Secular ceremony options
  15. "7 Ways to Include Children in Your Wedding Ceremony" - Family-inclusive ceremony ideas
  16. "Darwin & Bayside Darwin Suburb Guide for Wedding Planning" - Local area spotlight
  17. "Summer Wedding Ceremonies in Darwin: A Celebrant's Tips" - Seasonal advice and preparations
  18. "Planning a Funeral Service: Timing Considerations in Darwin" - Timeline expectations and options
  19. "Top 5 Wedding Ceremony Readings for Modern Darwin Couples" - Contemporary reading selections
  20. "The Ultimate Darwin Wedding Supplier Contact List" - Comprehensive vendor directory
  21. "Personalising Your Wedding Ceremony in Darwin's Bayside" - Unique ceremony customisation options
  22. "Creating Meaningful Funeral Services for Darwin Families" - Personal touches for memorials
  23. "Wedding Photography Tips from a Darwin Celebrant's Perspective" - Best ceremony photo moments
  24. "200+ Meaningful Quotes for Funeral Services and Memorials" - Resource collection for families
  25. "Real Wedding: A Beachside Ceremony in Darwin" - Case study of an actual ceremony
  26. "Celebrating a Life: A Memorial Service at [Location]" - Sensitive sharing of funeral service example
  27. "What to Wear to a Wedding in Darwin: Guest Guide" - Seasonal attire advice
  28. "The Ultimate Timeline for Wedding Planning in Northern Territory" - Month-by-month planning guide
  29. "How Much Does a Wedding Celebrant Cost in Darwin?" - Pricing transparency and value proposition
  30. "Guide to Funeral Costs in Darwin: Celebrant Services Explained" - Expense breakdown
  31. "Wedding Vows: Traditional and Modern Examples for Darwin Couples" - Vow inspiration and writing tips
  32. "Legal Requirements for Getting Married in Northern Territory: Complete Guide" - Marriage law explainer
  33. "Nervous About Your Wedding Ceremony? How Your Celebrant Helps" - Addressing ceremony anxiety
  34. "How a Darwin Funeral Celebrant Supports Grieving Families" - Emotional support approaches
  35. "Wedding Speech Tips for the Nervous Speaker" - Advice for wedding party members
  36. "Grief Resources in Darwin: A Comprehensive Guide" - Support services directory
  37. "Planning a Wedding Around Darwin's Major Events Calendar" - Date selection guidance
  38. "Holiday Season Memorial Services: Supporting Families Through Difficult Times" - Seasonal considerations
  39. "Darwin's Most Romantic Proposal Locations" - Pre-wedding inspiration for couples
  40. "Annual Events Calendar for Wedding Planning in Darwin" - Year-round planning resource
  41. "Intimate Wedding Ceremonies in Darwin: A Celebrant's Guide" - Small wedding benefits
  42. "Private Funeral Services in Darwin: When Less is More" - Intimate memorial advantages
  43. "Wedding Music: 50 Ceremony Songs for Walking Down the Aisle" - Ceremony music inspiration
  44. "Darwin Marriage Celebrants: The Complete Comparison Guide" - Industry overview
  45. "Your 2025 Wedding: Why Book Your Darwin Celebrant Now" - Advance planning benefits
  46. "Pre-Planning Funeral Services in Darwin: A Compassionate Guide" - Advance arrangements
  47. "Darwin Wedding Trends Predicted for 2025" - Future ceremony inspiration
  48. "The Complete Darwin Wedding and Funeral Celebrant FAQ" - Comprehensive Q&A resource
  49. "5 Ways to Honour Absent Loved Ones in Your Wedding Ceremony" - Memorial inclusions for weddings
  50. "Darwin's Best Beach Ceremony Locations" - Coastal venue options
  51. "Writing a Eulogy: A Darwin Celebrant's Guide to Honouring Your Loved One" - Speech writing help
  52. "First Anniversary Ideas: Celebrating Your Marriage Milestone in Darwin" - Post-wedding inspiration

Landing Pages (optimised and SEO-targeted):

  • /funeral-celebrant-darwin
  • /wedding-celebrant-bayside
  • /female-funeral-celebrant-Darwin
  • /civil-celebrant-Darwin
  • /legals-only-wedding-Darwin

These pages don’t need to be in your top menu, but they should be linked to from your main pages and blog posts.

General Approach:

  • Aim for one new blog post per week
  • Link blog posts to your services or landing pages using relevant keywords
  • Share posts on Facebook or email to clients as helpful info

Need Help?

Help with the technical fixes

‌ If any of the above steps feel technical, overwhelming, or simply outside your comfort zone — I'm here to help.

I can action all of the technical recommendations in this report for you.
The total fee for this work is $1900 including GST, with delivery in approximately 3 weeks, and you should start to see results within 6–8 weeks.

If you're interested in having me take care of this, just let me know.

Help with the content strategy

If you would like the weekly content strategy built out and delivered upon for a year, that fee would be $5200 including GST. Delivering fresh and relevant content on the website over the course of a year would be a strong signal to the marketplace that you are open for a business and I would expect enquiries and bookings to flow.

Thanks again, Jane. You’ve done the hard work of building a meaningful and professional celebrant business — now let’s make sure it’s just as visible online as it is valuable in real life.

– Josh Withers