Any fool with a Squarespace website and a Google Ads account can start a business. Our society puts so much value on starting, and perhaps its rightly so.
But after 15 years of celebrancy and small business I much more appreciate the person who started and stayed.
It's like driving a car when I learned to drive in the 90s. Anyone could get in a car and put their pedal to the metal, but to stay at cruising speed - 100km/hr for example - for a ten hour road trip, that's talent.
It's the same in business. Can you stay the course, can you identify, find, reach, and sit at your business cruising altitude?
That's my focus when I deliver an intensive day of coaching with a celebrant: what product decisions, marketing strategies, systems and automations can we put in place to help you win not just today, but for the next decade.