<p>In <em>Oprah Winfrey</em> by George Ilian, what people actually buy is detailed like this:</p><blockquote><p>People don't buy products, they buy emotions. When you are creating something, you therefore need to be aware of how it will make people feel.</p></blockquote><p>How do people feel when they buy/book/lock-in a wedding celebrant?</p><p>The most common remark I get is that "it feels real now". What an honour for us to be a grounding point for the electricity of a wedding.</p>